Copy to Cash by Thierry Augustin

Copy to Cash

A Step-by-Step Guide to Writing Sales Copy like a Pro


A 2-hour masterclass that will help you clearly and easily write product descriptions that connect with your ideal customer, highlight the value of your product and compel them to buy NOW!


If you’re an ecommerce entrepreneur who’s been burning the midnight oil with no or low sales to show for it then I’ve got something to tell you. 

Selling products online comes with a steep learning curve. And I've found that you just don't know what you don't know!

Maybe you're a little ashamed because things are moving slower than you thought they would. You're even a bit worried that the naysayers might have been right, maybe you're not cut out to be an entrepreneur.

But the good news is: you started! You launched your business while most people are still dreaming about ‘Someday’. You just need to get to the next level in your business. 

And I can help you clear away the roadblocks to your success.

So what’s the issue? You have an amazing product, high quality professional product photos, your website looks professional and is easy to navigate? Check! But for some reason, things aren't clicking like they're supposed to. What's the problem? I’m sure you've noticed but I'll tell you anyway.

Out of everyone that visits your site, everyone that clicks to your homepage or product pages, you can't get them to stick around long enough to buy from you.

You're just not making conversions

You've tried seasonal promotions, reaching out to press and bloggers, even deep discounts but for some reason you just can't get CONSISTENT sales. 

It seems like you're doing everything right--running online ads, posting regularly on social media, even sending a weekly email newsletter, but you can't seem to crack the code. 

You need a way to make more sales or you're worried that you won't be in business much longer. That's every entrepreneur’s nightmare! 

Maybe you think it's just the growing pains of owning a business and that eventually things will turn around and you just have to hang in there through the lean times. But here's the truth: you don't have to struggle for sales. 


How would your life be different if you had:

• More traction on your ads

• More click-throughs on your emails

• More interest from top media sources

• More (consistent) sales

What would it feel like to actually reach the goals you set?

Wouldn't you feel more confident in your business (instead of feeling drained by the stress of it all)? 

Wouldn't that validate the risk you took by becoming an entrepreneur in the first place? 

All those sleepless nights trying to make things happen shouldn't go to waste. And they don't have to.

So what's the solution?

Most e-commerce business owners would just run more ads, post more often on social media, send out more emails, and beg for more attention from press. But doing more of what's not working only makes things worse. And you are not like most business owners.

You want a solution that you can rely on and that's why I created Copy to Cash

Copy to Cash is a 2-hour masterclass that teaches you the exact formula I use (step-by-step) to create copy that converts.

Don't believe you have a copy issue? Let's put that theory to the test.


Pull up one of your product descriptions. Seriously, I'll wait. Then do me a favor and read it out loud. Now if you only had 5 seconds to explain why someone should by it, 5 seconds to turn a browser into a buyer, do you think you'd make a sale? 


That's what it's like when folks shop online. 

If you can't make your product mean something by making the person who is browsing your site FEEL something, then you might as well delete the 'add to cart' button.  

With the right copy, you can:

• Decrease bounce rates

• Get more email sign ups

• Attract more likes, follows, and shares

• Actually have ads that people click on

• Increase click-through percentages

• Turn heads with the right influencers 

And boost sales!


Why? Because copy connects. Think about all the brands in your category, especially the ones that are doing better than you are (so far). Now think about the top retail brands in general. They've all mastered one thing: communication. They all have a clear message targeted to their specific customer. 

Global leaders like Apple, McDonald's, Starbucks--and companies like Honest, Rent the Runway, Glossier-- all use their voice (copy) to inform, invite, and influence. 

When customers land on those sites they know why they're there, what they need, and how to get it. 

Great copy simplifies the purchase process, putting the right words in the right order for the right person at the right time. 

You want the 'no-brainer' buy. Why? Because customers need to instantly recognize that the product is for them.

Whenever I work with a struggling e-commerce entrepreneur, one of my first questions is: "are you selling to the wrong person?" You could have the best product at the best price but without the best copy--copy that grabs attention, holds interest, creates desire and motivates action-- that product will collect dust on your virtual shelf. 

Want a cure for low sales? Learn to communicate with your desired customer through compelling copy. 

The choice is yours: you can leave things as they are and hope that somehow the code cracks itself and sales find their way to you or you can be proactive and get the tools to make that purchase a no-brainer.

If you're ready to transform your business and convert more browsers into buyers, click the button above to get instant access to the Copy to Cash masterclass and start to write engaging copy that brings more money to your online business. 


I've spent years helping companies big and small reformat their communication. Because if you can't communicate then you can't sell. Period. There are no two ways about it.

Customers can only respond to what you say about your product. Some brands have trouble figuring out what to say in the first place But you can say all the right things in the wrong order and still lose out on the sale. Why?

Because sales aren't random

They follow a system. 

You're here because something isn't working in your business like you know it could. Something has to change! 

So if you're sick of feeling stuck and scared, if you're tired of questions like "do we have enough for this?" or "is this out of our budget?", if you want to go from a struggling entrepreneur to a leader in your business and a hero to your family--to have a business that you can be proud of-- then Copy to Cash is for you. 

With Copy to Cash, you'll be able to create:

• Attention-grabbing headlines

• Buzz-worthy tag lines 

• Compelling product descriptions 

• Powerful Ad copy

Plus, we'll do step-by-step breakdowns of some of the best examples online so you can apply the same strategies to your business! Not to mention direct access to my checklists, templates, and step-by-step process, things that I'm using right now to make businesses better. 

Don't waste another day being frustrated by what's not working! Get the confidence and skills you need to turn your business around. Enroll in Copy to Cash today!

What you get:

• 10 video modules

• Downloadable 60-page workbook

• Lifetime access

• The step by step system you need to get results

What you do:

Create a system for consistent sales by using clear, compelling copy!

The time is NOW! Enroll in Copy to Cash today!

What's included?

Video Icon 10 videos File Icon 1 file


Before You Get Started
Download Your Course Workbook
649 KB
Lesson One: Your Customer
Who Are You Selling To?
18 mins
Speaking Your Customer's Language
5 mins
The BIG Idea
7 mins
Lesson Two: Your Product
Why Should They Care? Features vs. Benefits
17 mins
Lesson Three: Your Copy
The Formula
11 mins
Grabbing Their Attention: Headlines 101
17 mins
Keeping Interest: Writing with Rhythym
24 mins
Overcoming Objections
16 mins
Lesson Four: Your Strategy
The Art of Persuasion
6 mins
Principles of Customer Psychology
21 mins

Tools to Grow Your eCommerce Business

Thierry Augustin helps ecommerce businesses make more money. He is the founder of Sent, an email marketing management agency for beauty, fashion and fitness brands. Through online courses, in-person workshops, and speaking engagements Thierry helps eCommerce entrepreneurs use email marketing to connect with customers and drive more revenue.